We just saw the preview for the new Paul Rudd movie, "I Love You, Man" and what's that in the background? In it's onscreen debut, ferm LIVING's Ribbed wallpaper! It appears to be in the main characters' bedroom, so we're sure it's going to have more screen time than, say, Dame Judi Dench in "Shakespeare in Love." She won an Oscar for THAT?
Here's the trailer - it actually looks pretty funny. The wallpaper makes two appearances in the trailer alone. We're sure it's a shoo in for next year's Best Home Decor in a Supporting Role award.